Information Product Creation 101 – 3 Steps To Creating A Top Selling Information Product

Step 1 – Research And Find A Hot Topic

You can’t do anything until you find a hot topic to create your information product about. Two great places to do research and find out what’s out are Amazon and Clickbank. Find out which books and information products are currently hot sellers. This will give you an idea of what niche you should go into. These top sellers are the products that are your competition so to speak.

You want to create a product that is better then the top sellers. You might need to purchase a copy of the two best selling books and e-books. Read over them and see what all they have covered. Your objective is to find out what’s missing from those products so you can improve upon them. By covering what’s missing you can ensure your product is better then there’s.

Step 2 – Draw Up An Outline And Create The Product

Before you start typing up your product it is a good idea to create an outline. The outline should have each topic you will cover in your information product. The chapters and the information that will be in those chapters. By creating an outline you will make it a lot easier to put the product together.

In your outline you should try to write out at least 3 sub topics you can cover in each chapter. Once you have the outline completed you can just go down the list and fill in the information. By the time you get to the end of the outline you should have a top selling information product on your hands.

Step 3 – Start Marketing The Product

Once you have your information product complete its time to start marketing the product. The first step in marketing your product is setting up a salespage. The salespage is what will sell the product to your potential customers. Make sure your salespage is professionally written. The words on your salespage are what will either push potential customers towards a purchase or push them away.

When you are marketing your new information product make sure you are aggressive. If you will be using article marketing make it a point to write hundreds of articles. If you will be doing video marketing create hundreds of videos. When it boils down to it, the more links you have pointing to your site the more sells you will be able to make. You can’t go into thinking that just because you build it they will come. It never works that way. It is your responsibility to create buzz and interest in your product.

If you follow these 3 steps you will have your own information product created and making money for you in no time at all. Just know that it will take a lot of work to make it happen. But if you put in the time and effort you will reap the rewards.