Information Product Creation

Information products are relatively easy to create and distribute in the internet age. Gone are the days of needing to have a printing press and an audio tape or CD duplication facility. Nowadays, anyone with a domain name and somewhere to host it can create an information product.

Of course, that doesn’t mean that you don’t need to know what you’re talking about in your new information product!

But even then, getting the knowledge that you need is easier than ever before. With sites like Amazon and formats like Kindle, you have almost instant access to knowledge about any conceivable subject. So you can immerse yourself in research for a few weeks and, at the end of the process, you’ll know more than enough about your chosen subject to be an expert.

That said, there’s a good chance that you are already enough of an expert in one or more fields to be able to create an information product. If friends and colleagues ask you for help on a regular basis, you’ve definitely got enough knowledge to be able to create an information product.

And if you’ve shared instructional videos on sites like YouTube then you may already have a following, even if you’re unaware of it.

The format of digital information products varies. It can be a seemingly simple product such as a PDF ebook. Or it could be something more complicated such as an audio or video.

Deciding on your format should be relatively easy. If your subject matter lends itself to being demonstrated then a video is definitely the way to go.

That doesn’t mean that you have to have a full blown Hollywood studio in order to be able to make videos.

Personally, I use a screen capture software that shows what I’m doing on screen and captures my voice so that I can explain what I’m doing. That format works very well for things such as software demonstrations, delving into the nuances of Google and many more topics.

It also works well with PowerPoint style presentations. So your information product can be similar to a presentation that you would give to a live audience.

If your video does need to show what’s happening in real life then you’ll almost certainly find that the camera built into your mobile phone is more than adequate. Most modern phones like the iPhone and the Samsung Galaxy have top quality video built in.

Once your video is created, it needs to be rendered. Which is the technical term for turning it from the format stored by your camera or screen capture software into one of the regular formats that can be read by near enough any device.

I recommend that you use the universally read MP4 format for videos. If you decide to split out the soundtrack so that people can just listen to the audio version then MP3 format is the way to go for audios.

Then it’s a matter of using the control panel in your hosting or FTP software like Filezilla to put your new digital information product creation onto the internet.

Add a sales page and a payment processor such as PayPal and you’re set to go.

Good luck!